Mike Bayfield – Creative Director and Copywriter

Or "MikeyB" as some of my friends call me. I'm a freelance creative director, creative strategist and native English copywriter, buzzing with ideas. Based in The Netherlands/Germany, I'm open to work with you anywhere.

What I can do for you

Coming up with the big ideas, and beautifully crafting the small details, to create compelling stories that set your brand apart, and help sales soar. I have particular expertise and experience in Pharma/Healthcare, Automotive and Financial Services.

Campaign Concepts

Big bold ideas that get your brand noticed – because if they’re not, it won’t be.

Moving Stories

From TVCs, to social films and product demos – writing scripts and directing production, to bring your stories alive on screens big and small.

Pitching

Fresh ideas served fast, executed across all channels, and presented with panache.

Creative Strategy

It’s not just how you say it, it’s what you say – something that other brands aren’t, that consumers want to hear.

Web Content

Sharp, SEO-driven landing, engagement and sales page copy that converts consumers into customers. Yours.

Brand Identity

Establishing or refreshing your brand’s TOV, and ensuring everyone follows it, through clear and compelling brand guidelines.

Social Media

Fast, fun, multi-platform campaigns and content that get people talking to you and about you.

CRM

Email campaigns and content that keep your customers coming back for more.

Editorial

Engaging articles for magazines, newsletters and journals that tell stories people love to read.

Doing my best for some of the best

These are a few of the great brands I've had the pleasure of working with.