Mike Bayfield – Brand Storyteller

Or "MikeyB" as some of my friends call me. I'm a freelance creative director, strategic thinker, copywriter and all-round storyteller – who helps makes brands unforgettable and more successful.

What I can do for you

From cars to cardiology, brand storytelling is about taking complex information, and making it simple and compelling – to make brands grow.

I develop the big ideas, beautifully craft the small details, and lead and inspire teams to do the same – with particular expertise in automotive, pharma/health, technology & financial services.

Campaign Concepts

Big, bold ideas that get your brand noticed – because if they’re not, it won’t be.

Moving Stories

From TVCs, to social films and product demos – writing scripts and directing production, to bring your stories alive on screens big and small.

Pitching

Fresh ideas served fast, executed across all channels, and presented with panache.

Creative Strategy

It’s not just how you say it, it’s what you say – something that other brands aren’t, that consumers want to hear.

Web Content

Sharp, SEO-driven landing, engagement and sales page copy that converts consumers into customers. Yours.

Brand Identity

Establishing or refreshing your brand’s look & feel, and TOV – and ensuring everyone follows it, through clear and compelling brand guidelines.

Social Media

Fast, fun, multi-platform campaigns and content that get people talking to you and about you.

CRM

Email campaigns and content that keep your customers coming back for more.

Editorial

Engaging articles for magazines, newsletters and journals that tell stories people love to read.

Doing my best for some of the best

These are a few of the great brands I've had the pleasure of working with.