Does AI really give us all the tools we need to create kick-ass advertising, or do we still need to put the hours in to master our craft?...

Struggling to come up with that ground-breaking, award-winning, career-defining idea? Then maybe you’re trying too hard. Everything I...

Boat drinks or buckwheats? Think very carefully before you answer. How can an underrated 90s noir movie help us find a more authentic...

Your brand is the story you want to tell to the world – whether it’s for your business or yourself. Or even your country. Everything I...

Want to write a great brand tagline? Then watch more movies. Or at the very least just look at the posters. Everything I know about...

The great American director David Lynch died last week. His uncompromising and often surreal approach created some of the most powerful...

New year, new start? 2024 was a tough year for many in the ad business. Everybody seemed to be chasing a diminishing amount of money, as...

Christmas is a wonderful time to be in the advertising business. Clients boost their budgets, and we get to make Christmas ads that will...

How can a movie about two men serving life sentences for murder help us make consumers fall in love with brands – without going to...

Sometimes we simply fall out of love with brands that might have previously stolen our hearts. How can such brands reinvent themselves,...

LA is often seen as a byword for everything that is artificial, superficial and unreal. La La Land. So how could an old story about it...

“Carpe diem,” Robin Williams’ teacher character famously said in Dead Poets Society. “Seize the day.” But what can he teach us about the...

How can Citizen Kane help us uncover consumer value, with our marketing campaigns?   Why should we, and how have brands like Dove,...

The first in a series of posts under the banner: Everything I know about advertising I learnt from the movies. I’ve loved the movies for...

For Americans, Groundhog Day is when Punxatawney Phil – the eponymous groundhog – emerges from his hole and looks to see his shadow. If...

In the UK in the early 90s, before the widespread adoption of mobile phones, a company launched a revolutionary new mobile network.   It...

Seems that everybody’s talking about ‘funny’ at the moment. Seriously? After years of more purpose-driven advertising, promoting social...