Aviva – UK Athletics

Aviva is the UK's largest insurance company. In the lead up to the London Olympics 2012 they asked us to create a campaign to promote their sponsorship of the UK Athletics team.

 

However, as Aviva wasn't an actual Olympic sponsor, we weren't allowed to make any direct reference to the games themselves.

Like by saying "Olympics," or "London," or "Gold," or "medals" or ...